Creating a mobile application is fun, challenging and can be very rewarding. However, marketing it is not always easy, but lucky for you there are a number of tips you can take into consideration. Below are a few tips to help you with mobile app marketing.
1. Optimize your app for the app stores because certain apps do better in the search results. There are various factors taken into consideration when Google Play and Apple rank apps, such as an app’s ratings, the title of the app, download data and things of that nature. However, app-store optimization tends to be different than search engine optimization. If this is too time consuming read the article on www.mobilecontract.org about hire a company who can help.
The app’s title is the most important factor when it comes to optimization, so take time to choose a good title for your app. Use a keyword search tool to find what keywords people are searching for. Find and use a keyword that is relevant to your app and use Google Plus to promote your app, as this may help it get found in the app stores.
2. Check out review sites and see if they will review your app, but keep in mind that they will give your app an honest review and will not just automatically give your app a glowing review. Whether you get a bad review or a good review, it is exposure for your app, which can lead to more downloads. As a rule of thumb, you should reach out to 4-5 app review sites and if just one site decides to review your app, then you could get great results.
3. Social media sites are where people connect with one another and you can use social media to promote your app. The two best sites to use is Twitter and Facebook, and you can use both to advertise your app for just a few dollars. However, you can market it for free by posting a link to it on a regular basis, and try to grow your following on both sites. Also, join YouTube and create videos about your app because people will be able to see how your app works before they download it.
4. Create a website for your app and share your website’s link to as many places as possible, but make sure you’re sharing it in relevant places. For example, if your app is a fitness app, then find fitness forums and social media fitness groups you can join and then share your website’s link. Also, post regular content to your website, but make sure the content is related to what your app can do, how it works and things of that nature because content may help your website get found in the search engines. In turn, more people will find out about your app.
Mobile app marketing can be very rewarding when you know what you’re doing. The above tips are a good place to start, so give them a try and see what kind of results you can get. Also, be willing to learn other marketing tips because the more you learn, the better off you will be.